On the Christmas eve, we went to see my grandmother at the seniors’ home in Utsjoki. Inside the building, we walked through a lounge area where the TV was on. Nobody was watching it but the program caught our eyes walking by. It was a Finnish Christmas program, an animation for children. What caught our eyes was a character dressed in a Sami gákti (traditional outfit) holding a Sami drum, govadas. As there is a sad history of stereotypical portrayals and representations of the Sami in the Finnish media – a history that hasn’t quite ended – we had to stop and check the program out.